How To Mitigate The Negative Impact Of The Epidemic?

On March 3, Mr. Qiu, the General Manager of GiNT, attended 2022 SIYIOU DISTRIBUTORS GRAND CEREMONY 8TH, sharing what he has gained from his over twenty years’ experience in foreign trade.

Zhejiang GiNT Vacuum Flask Technology Co., Ltd., founded in 1973, is a national-level high-tech enterprise specializing in the R&D, manufacture, and sale of insulation products. Our facilities cover a total area of nearly 100,000 square meters, including a floor space of 80,000 square meters. GiNT has 10 workshops and a technical center with over 1,200 employees. Our products are mainly divided into three categories: thermal flask, thermal bottle and cooler box. They are exported to more than 100 countries and regions such as Japan, USA, Korea and Russia. We cooperate with many world-famous companies and brands, such as ZOJIRUSHI (Japan), Aladdin (PMI), Coleman, Igloo, Tup- perware and Decathlon (France).

In the past two years, COVID-19 has changed the world drastically, and foreign trade is no exception. GiNT grabs this opportunity and achieves an unbelievable growth in sales – our total sales of foreign trade express website were up by roughly 1228% last year.

So, what is the secret of GiNT’s success in mitigating the negative impact of the epidemic?

Offer premium content. Foreign customers prefer to shop online - there is a 47% increase in average global online shopping hours during the pandemic period. Therefore, premium content is much needed to grow our traffic and capture audience, resulting in more inquires.

Change the way you think. Due to a lack of Internet thinking, we are likely to apply traditional offline business logic directly to cross-border e-commerce. Stop doing that anymore. Try to find a reliable and professional team, and follow their advice.

Increase brand awareness. Brand awareness refers to the degree of customer recognition of a brand or a product by its name. Companies with a high degree of brand awareness enjoy increased customer trust, increased credibility, increased customer loyalty, lower price sensitivity, and so much more. We should continue to provide high quality products and services for better brand awareness in the future.

Invest more money. The importance of money in business cannot be exaggerated - money is crucial to get a business up and running. More funding will be used to develop our product or business idea further. A new product is designed, manufactured and tested, whereas a service-oriented business might purchase the equipment and space necessary to carry out day-to-day operations.